Find out how to use The Domino Strategy resources in your community
or on your campus.

Most Americans are familiar with the phrase, "know when to say when" or "drink responsibly." But there has not been a public awareness effort that clearly advises people on what "responsible" consumption of alcohol means. Historically, there has been no simple way for the public to evaluate their individual drinking habits or to help them gauge "how much is too much." Until now.

The Domino Strategy is a social marketing campaign designed to help people who choose to drink - understand how to drink responsibly.
The Strategy can be implemented in any community, college, university,
or military base.

Click next below to find out more.