If you have just started a new business, it is likely that you have not yet printed your brochure that you are still working out a marketing strategy. What is your marketing strategy, it will include print marketing as one of the marketing channels that you want to use to send information about your business to your target audience.
While there are plenty of online channels such as blogs or social networks, you need to get off-line channels as well. This will call for design and print a brochure that you can use in marketing.
If this is the first time printed brochure, then you might feel a bit lost about how to design and where to get it printed. The aim of this guide is to educate new business owners on how to have a successful brochure.
Where to get it printed?
This is something you need to decide before you’ve even designed the brochure. It is best to plan ahead and know what services you are going to use, because you know how much time the company will take to do the job, and how this fits into your marketing budget.
While online printing seems cheaper than offline printer if printing does not fit the standard offered by the online printing company, you may not be able to print them. Since this will be the first marketing brochure made by you, you may find it convenient to deal with off line printer.
Do your research and find one that best suits your needs. You can call the printing company and get clarification on any questions you may have.
Do not be misled by someone quoting very cheap. You might be in for a surprise. On the contrary, do not ignore cheaper deals that costs vary from company to company and also printing methods. It is a good idea to go and see some samples if you are not sure.
Pamphlet could be the first piece of advertising material for which the customer receives, about your business. Therefore, the design of the brochure to be very good to transfer the positive image of your business.
Design brochure is what you need to think about the next. The brochure has to have all the products. It needs to have enough number of pages to disseminate information about your products, but at the same time not voluminous one no one wants to spend time going through.
But the brochure provides information on companies, products, etc., say more with pictures than with words. Use colors that blend with the corporate image or product image.
Do not crowd the brochure with information. It should have enough space around information and pictures.
If the booklet is to promote the products, then make sure you have the right price to attract customers to call you.