Products and services sold for the compensation they offer to small business owners. Factsheet tends to focus on the features of the product or service, the article gives you the opportunity to integrate the operations of least value to the bottom line success of a small business phone market.
What is it that your products or services help small businesses accomplish? Frame material small business sector with ideas and methods of goods or services effect. For example, do not talk about the latest innovations in products, but the case of area specific operation of small companies were related.
Keep analyte your short and hands-on in nature. Small business audience may not all be speed-readers, but they will look at the text of the main points or action steps. Do not frustrate them with too much copy.
Make it easy for small business readers to connect content with action steps and related products or services. This may seem at odds with the idea of solving the problem rather than discuss specific features. What you want to do is to provide specific recommendations along the side of the article content. These recommendations may be presented as a separate product or service a block of text or graphic.
Do not hide your brand. Use your logo and / or slogan as part of the organization of the small business sector. Mix the ingredients with your brand so that the whole piece works both inform and market to target small businesses active products and services support and add value to.
Done correctly, products and services provide the content for your articles small business market can benefit from when you get the product and service features and solutions that you offer small businesses.