Small Business Marketing – Threats


In the past, this four-part series, we will consider the final of the most important criteria for the analysis of the marketing efforts of small business. The threats small businesses face are the last part of the SWOT (strengths, weaknesses, opportunities and threats) analysis, and show potential emerging challenges in business. To succeed, these challenges should be considered in advance, planned with contingencies if necessary, dealt with. Threats can take many different forms, and business landscape to see and review them regularly, as threats can appear quickly, but can also return no ill effects as quickly. Nevertheless, when they persist they can cause havoc, and so here are some of the changes in the environment and thus cause a significant threat to small business

  • effects Emerging Trends, which means that existing customers will either not take advantage of products and services, or they can decide to use you giving much less
  • New technological changes that reduce the demand for the product or service you provide.
  • Totally new offerings from competitors, which make products and services obsolete.
  • Major changes in seemingly unrelated markets, which can eliminate the use of products and services when they are not necessary (or are no longer so)
  • unfavorable reviews from the major independent reviewers
  • adverse changes to existing customer characteristics (age, location, buying habits, etc.) affecting the purchasing patterns
  • Increased costs of raw materials, then either increases the cost of goods or services (or belt retraction profit)
  • Other adverse changes in previously established customer desires, thoughts, whims or practice
  • Weak economic conditions in general
  • Poor past performance of your business (resulting in dissatisfied customers seek out the competition)
  • The discovery of unwanted side effects that have become the first customer
  • Newly unsatisfied customer wants, your company either did not know or did not deal sufficiently
  • adverse change in the current regulatory environment, which now prohibit certain opportunities come true
  • problems or gaps in current offer your company, which are not realized or fixed
  • Inappropriate pricing strategies, presents a particular competitor and market
  • Completely new desires of customers, the business has failed to meet
  • More competition, as new competitors enter the market, or any other company increase in industry
  • Contestants discover expanded use for older products and services that your company can not match
  • Poor communication with shareholders, hostile takeover attempts or other external owner impact experiments
  • The decrease in the number of gifts of goods and services from your company, especially the profitable ones
  • charges of illegal actions (price fixing, collusion, etc.) by the rules and legal
  • The decrease in the number of gifts of goods and services from companies that support your own business products and services
  • patent or copyright infringement claims from competitors
  • Other changes can be done instead of products and services more valuable than they were in the past
  • adverse change in the existing contracts (with suppliers, customers, lenders and other key partners)
  • Adverse changes supplier agreement with you, or existing suppliers go out of business
  • Poor business decisions
  • The loss of key personnel, applied in the stock of human capital that could benefit your
  • employee wrongdoing or questionable ethical activity, which later become
  • undesirable changes in international markets where the company is in business with, which may include some (or all) of the above

Put differently, more threats are already more of the above patterns are present. This should be duly considered before attempting to launch a new project, or even to continue current operations. Even when the environment contains many threats, very successful company can still be launched, however, significantly more skill is required but when these threats are absent. Generally speaking, however, companies that respond best to new threats in a rapid, efficient, and effective way is best positioned for future success.

Copyright 2010, by Marc Mays


Small Business Management


A small business may be defined as a business with a small number of employees. The legal definition of “small” Oftel varies by country and industry, but is generally under 100 employees. The common characteristic That sets themself apart from large enterprises is thatthey posses less Tangible properties.

Small business management pertains to the independent ownership, supervision and control of assets, resources, products, services, workforce and Profits of an enterprise-which is not prev caught in its area of ​​operation.

In an economic atmosphere That Breeds and sustainment entrepreneurship, a lot of Individuals are attracted to the prospect of posse sing and Directing his own business. They Choose having a small enterprise to be close to costumers – Enabling fast, flexible, and personalized service, to innovate less expensively, and to manage solely.

Managing Both small and large businesses Involves the five major Functions of management – planning, organizing, Directing, controlling, and coordinating.

The mistake That most small business owner-managers commit is giving less attention to planning and controlling Functions. These two, When fulfilled effectively would result to excellent goal setting. And the success of the every business relie heavily on its long-range goals.

The most popular approach Applied to most small businesses is management by Objectives or MBO. The reason for this is that it is result-oriented and jobs are perceived in terms of the Juvenile rather than simply Functions.

The first step in developing an Effective MBO program is to define your business. A transparent and attainable vision of the business is critical for planning, marketing, product development, building and equipment, and financial and staff needs.

The next step is to set Both short- and long-range business goals. Long-range goals would Serve as the mold from sem your company’s MBO program would take form. These goals would be attained triumphantly through management and employee communication. The staff shouldnt also take part in the formulation of goals, to increase Their sense of Commitment in fulfilling themes.

The third step in developing the MBO is devising a work plan. The work plan shouldnt address The following area: (1) goal – Should be specific and conciseness; (2) measurement – benchmarks to be used; major problems to be anticipated; (3) work steps – most essential steps to be Completed at a fixed time; and (4) supervisor’s goals – employees shouldnt identify Which of Their manager’s goals relate to Their own.

The fourth step would be to report progress. An MBO program must include a provision for regular progress reports. Goals and Objectives Can only be attained through conducting regular record and review of progress. Progress-which is below expectation Can enable problem identification.

The fifth and final step would be to evaluate performance. This is done by compiling and reviewing the past results of the steps done in the development of the MBO. Measure Every element and know if Each coordinated and supported eachother.

Small businesses face an array of problems most commonly, bankruptcy and under- capitalizations This is ofter a result of poor planning rather than economic Conditions – it is a common rule of thumb That the entrepreneur should have access to a some of money at least equal to the Projected revenue for the first year of business in addition to his anticipated Expenses.

Getting Into small businesses is not as easy as Seems it. To Avoid the problems understated above, the owner-manager shouldnt first ensuresexcellent That he has or would be expandable to raise enough funds. And no matter how small his enterprise is, he should not fail to apply the major Functions of management.

Copyright 2007 Ismael D. Tabije


Looking for someone Eco-Friendly Small Business Ideas?


More and more companies are jumping on the eco-friendly development. If you watch any amount of television you’re sure to have noticed many big brand companies like Johnson and Johnson and others dedicating an entire advertising effort to make more environmentally friendly products and adapt more green manufacturing.

going green is not just the wave of the future. It is simply the only choice we have for our planet if we are going to survive and thrive.

If you are considering starting a small business, why not study the ideas that would be consistent with this trend. It is not just a smart move; you’ll feel great about your business too.

So there are some small business ideas that would be eco-friendly? Well in addition to the more obvious ones related to production from more natural and organic materials, some of the best business ideas to explore would be the area of ​​reuse, recycling, improvements, resurfacing, repurposing.

In these challenging economic times, anything having to do with reusing something by doing it better, restore it to working condition, or repurposing it for new uses fulfill not only the criteria for green business but also helps people find extra ways to stretch their limited budgets and resources.

Take home remodeling company, for example. Instead of tearing out the cabinets in the kitchen, they could be refinished or resurfaced. The same can be done with countertops.

And in the bathroom, the old tile and rusty tub can be resurfaced with new porcelain skin expert who has the right skills and tools.

Ideas for recycling and repurposing are almost limitless. Old tires have been fluctuations in decades, but how about floating docks and planters?

Scrap wood can become a new piece of furniture or a window box. And these are all viable business ideas to start, depending on your level of skill, and the amount of time and money you can invest in learning new skills and buy tools and equipment.

Maybe you could become a local scrap metal recycler. Collect other nations old framed beds and other pieces of metal broken and charge recycling fees for processing them can be a viable business idea.

And if you’re an artist, ideas for repurposing and recycling is amazing. Are famous artists make a one of a kind works from other garbage. Or how about making a unique light sculptures bottle caps, or a new lamp from the old gas meter.

I hope that some of the ideas that I have listed here will get you started thinking about ways that you could start Eco friendly business by making good use that have been manufactured materials.


Small businesses’ Website Design Tips


There is no company that does not get to have a website, but small business owners find it difficult to keep and maintain their presence site. Capital inadequate is always a factor, and small business owners can choose to advertise their business on the site because it is too favorable results. Nevertheless, it is still necessary to have a website with good web design. For starters, a website is a way for businesses to show what they can offer to all. Once the bills are paid and the website is ready to promote business is long and is definitely cheaper. Having a website is also a great and simple way to make a small business appear large. Having a website makes it easier for buyers to find local businesses. A technique of search engine optimization, which is putting the right keywords in your site, is the key. When buyers key in the exact words, the website has the potential to be seen by users. For small businesses, making web design simple is the best way to decrease the starting cost of design.

When a website is new, it does not immediately get as many hits and older. So if you plan to install user interactive component video streamers on the site, it is best that they are added after you have more hits and if you are not a small business anymore. Small business owners should focus or text, a website where users interactive objects, photos and videos do not contribute even a small part in search engine optimization.

In order to obtain the best results in the search engine, read and learn how to optimize your website content is very important. Galla website are also faults. Never include making web design hands or the hands of some local teenager. If your site has some flaws and looks amateur visitor to your site could keep both you and your business are flawed and amateur. In basic website designed by a professional is the way affordable than you might expect. In the end, a website that has a professional look is beneficial.


Employee Insurance package for the Small Business Owner


If you are a business owner, attorney with his own exercises, self-employed plumber or are otherwise self-employed, one of the many important challenges you will face is definitely the kind of medical care insurance plan and other personal insurance protection you should have for you and your family.

The bad news is you and not the company that employs you to pay for your insurance coverage. The good news is that you also get to determine what goes into the package.

optimal coverage and compensation plan should give you the income you illness or injury keeps you from working, add your loved ones in the event of early death. It will also include saving for retirement and health care coverage.

Protection of disability

Disability income protection is the least thought of many lines of insurance. Most people have personal medical insurance coverage because we fear that we can get the disease or hurt and forced to pay a heavy health expenditure. For some reason we think less about the fact that we will be unable to work. Maybe we just do not consider it. But we should. Retirement injuries are among the main causes of bankruptcy. This is an important personal insurance protection.

Life Protection

Cash value life, annual renewable term life cover or change? The kind you buy will not matter if your family is required. Only the face amount will be important. If you are a parent of young children or have one for you, you should have life insurance.

Retirement Planning

Retirement is not inevitable, but if we are lucky enough to live a long life we ​​want to have enough money to enjoy retirement in. Without systematic savings, there is a great chance that you will find yourself with less than you need.

LTCi or Long Term Care Personal Insurance Protection

Home health care and its costs are not often seen. However, the cost of home health care or nursing home can cost over $ 1,000 a day. Neither typical medical cover policy or Medicare or Medigap pays for home health care.

Medical Protection

Having the right medical insurance is important with the cost of health care rising every year. The cost of drugs, the price of looking care from a doctor or nurse, the cost of hospitalization and costs brief emergency room has increased every year. Medicine has intensified much faster than inflation in general and certainly more than the average paycheck in America. Make sure you have good protection in this area. Top notch personal insurance protection does not necessarily mean that you should have your first dollar health coverage policy. However, it should certainly you have a good defense for big things. Moderate to high deductible plans are often very good value and provide you with coverage for important things.

coverage for Dental Care

Dental care insurance is another important consideration. However, achieving oral care at a cost that is reasonable might not be available to you as an individual. Be aware of price, benefits and the waiting time before committing yourself. You might discover that you will do better when you pay Oral directly with the money you save by buying overpriced dental coverage plan.


Grants for small business?


Most of the time entrepreneurs with small business or want to start a small business with limited resources and even more limited resources to financial assistance to start or expand their projects. And improve conditions for the safety of most organizations it makes it even more complicated. And keep in mind, none of the above is “free”. You pay in advance or loan you are requesting. This is one side of the coin. What about the other side?

Have you ever wondered about the thousands of commercial on “Free Government Grants for Small Business”? Yes, those who claim to fame of the government grants on your behalf, make the application and there you go! Suddenly free dollars is rolling doors to grow before a very tight budget, your business with comfort and not have to worry about and no word on insurance or other insurance? Sounds very lucrative, is not it?

On research showed that the US Departments of Commerce does not provide grants to start a small business, but there are grant programs available through state programs and other groups, are mostly and likely to be provided to medical and educational fields where conditions are so strict that it is very unlikely that a person will be awarded a grant.

Do not be led by the nose! Find small business grants and get strength is an awful lot of work and very time consuming on their own not to mention spending time to review special and very difficult to meet the requirements. It is not possible by getting money for free just by writing a letter! There are a lot of people want the same money you want, such as competition, which gets a small business government grant is incredibly high.

If you have enough time and resources to spend on research and shaping the application of small business grants and ability to pay consultants or are willing to learn complex grant application process on their own and are quite willing to go through the effort and just maybe get the money in time about a year and you know it will not hurt the marketing and sales for your business in the meantime, you might take the risk of applying on your own with ample “luck” wishes accompanies you through the process.

It may be difficult for you to find the grantor for small business simply because grants are often awarded organizations for projects and services that benefit the community or the public in the main. In cases where grants are awarded to individuals, it is done to support education, for example, in the arts, science or other studies.

If where you are given a small business government grant, you will be required to provide the planned response and interim financing agency. Not as “easy as pie” is it?


Small Business Ideas for Teens


As a teenager, you may be constantly looking for ways to make money, and with good reason. First of all, it’s hard to get a job without experience, and it is almost impossible for you if you’re too young. Also, even when you get a job, you can only work part-time while you are in school and pay is never what you would like to be.

Sure, you can make money if you have a job, but there are other options as well as starting your own business. You may have heard of teenagers start a company and be great, maybe EVE start businesses. You do not have to make a multimillion dollar business in order to be successful with your own business. The most obvious ideas for businesses teens are fit, lawn mowing and other similar this. They are not often thought of as a company, but that is exactly what they are. If you treat them as a business you will be able to be more profitable. Promote your business as a business to friends and family. Tell everyone that you are now available for babysitting or mow the lawn and use the set fees, flyers, and other ideas to make yourself look professional.

Other ideas for companies are selling candy, snacks and / or drinks in busy neighborhoods and parks. When people are outside, they get hot, thirsty and hungry, and you can be there to provide what they need.

You can also try teaching other students in the subjects you do well. You can even decide to teacher for classes that you have already completed. You may want to talk to a guidance counselor to find out if there is any special way to do it or for presentation ideas.


B2B Small Business Product and Services Content meaning


Products and services sold for the compensation they offer to small business owners. Factsheet tends to focus on the features of the product or service, the article gives you the opportunity to integrate the operations of least value to the bottom line success of a small business phone market.

What is it that your products or services help small businesses accomplish? Frame material small business sector with ideas and methods of goods or services effect. For example, do not talk about the latest innovations in products, but the case of area specific operation of small companies were related.

Keep analyte your short and hands-on in nature. Small business audience may not all be speed-readers, but they will look at the text of the main points or action steps. Do not frustrate them with too much copy.

Make it easy for small business readers to connect content with action steps and related products or services. This may seem at odds with the idea of ​​solving the problem rather than discuss specific features. What you want to do is to provide specific recommendations along the side of the article content. These recommendations may be presented as a separate product or service a block of text or graphic.

Do not hide your brand. Use your logo and / or slogan as part of the organization of the small business sector. Mix the ingredients with your brand so that the whole piece works both inform and market to target small businesses active products and services support and add value to.

Done correctly, products and services provide the content for your articles small business market can benefit from when you get the product and service features and solutions that you offer small businesses.


Small Business Marketing Strategies – Using Samples


In a small company, one of the best ways to win new customers is by using samples. If it is possible for the owner to let potential future customers try the product or service first, this can greatly reduce the risk of the purchaser and increase sales.

Here are some guidelines that can help you better use the sample

  1. Keep it simple
  2. You should not overwhelm your customers with too many samples. Try to figure out which one or two products or services would be ideal, and let them choose from among them. Even the simple act of pointing popular (among several options) can improve the sales for you. The risk of using too many samples to customers can become overwhelmed, and may find it easier to do do not buy at all, instead of target selection you suggest.

  3. article for your offer when
  4. When someone has tried the product or service, and been well satisfied with the
    Results, it is important to keep buying process along by allowing potential customers to buy larger gifts. To get stuck in the details, or allow customer’s attention to be occupied by the disturbance, usually will work against you. Presenting your offer when emotions are favorable customer (after the successful performance) increases the likelihood of the sale was made.

  5. Move On Quickly When a sample fails
  6. If a potential customer does not care about a particular offering, then the best choice
    is going on well with the product or service offering that can fit them better. You
    could also ask a few questions aimed to add your suggestions. The reasoning here is that if the best graciously do not match what the customer is looking for, it is unlikely that you will have more chances to make a sale. Of course, if you have reason to believe that none of the products would be a great fit for a client, you should display this part as friends. This policy might cost a few sales in the short term, but long-term benefits reputation usually more than make up for it.

In short, product and service demonstrations powerful way of increasing sales. By limiting the choices available, making the hotel soon after the sample and move on when the sample is not working, you can improve your sales tremendously.

Copyright 2010, by Marc Mays


Small Business Legal Checklist


If you are thinking about starting a small business, it is very important to see a lawyer. What follows are some basic concerns that you should think about as far as legal matters, but it is not intended as legal advice.

Now that I got so simple disclaimer out of the way, it is important for you to think about the legalities when you start any small business. The first and perhaps most important thing you should think about whether you should form a legal entity to use to conduct business. There are a few disadvantages to having a company or LLC to run the business and there are many benefits.

The main advantage of running a business in a legal entity other than his own name to the shield you from liability. Properly defined, it is very difficult for creditors and other potential litigants to sue you personally. There are literally millions of things that could happen that could cause the warranty from your activities, it is smart to have some protection from the beginning.

There are also great benefits of having a company or other legal entity tax party. These tax benefits are usually significant enough that they far outweigh the cost of hiring a lawyer or even figuring out how to form a corporation or LLC ones.

Another very important thing you must do is to get a bank account, and credit or debit card for your business. You do not want to mix the money from your business with personal spending money. Using the same account results in massive confusion when you try to figure out the costs and profits and losses, but it can also lead to people piercing through your company in a lawsuit and get their own private accounts.

Virtually every business needs to have some kind of insurance policy. If you hire any employees at all, you have to get insurance compensation Workman – it’s the law. Many contractors try to get around this by saying that their employees are “independent contractors” and as such do not require compensation coverage workman. If you are thinking of going that route, talk to an attorney or insurance agent about what your employees are going to be doing and how you are monitoring them. Often times, the “independent contractor” defense only works until someone get injured on the job. When that happens, they file a claim, you may be responsible for the full cost of injury as well as you could possibly face fines for not having insurance.

Get a good accountant or good accounting software so that you can keep track of any transaction that you make in your business. Income is often difficult thing to track the spending. For each expense, it is usually canceled check or debit card file that can make it fairly easy to correctly classify expenses if you do not keep up with your books. Revenue, however, can really mess up if you do not know who it was and it was. Characteristics of revenue will be very important when you need to know whether it was for a product or service and if there were any discounts involved in the business. Do not be sloppy with your books or you will spend tons of time trying to reconstruct what should have been done a long time ago.

You should also be sure that the company will not violate local laws. If you are running your business out of your home, there may be local ordinances governing what types of businesses can be run out of the home. In most cities that have such ordinances, you can usually just apply for a license and everything will be fine. If your business is outside of your home, make sure it will meet all zoning ordinances.

These are just some of the most important basic thing for a small business legal status. If you have serious plans to build a substantial business, it is highly recommended that you consult with an attorney to come up with a complete checklist that is unique to your situation.